Writing a Supply Listing Buyers Trust
Required elements
| Element | What to write |
|---|---|
| Product and model | The exact model, not just a category |
| Key figures | Payload, reach, accuracy and speed |
| Availability | In stock or on order, and the lead time |
| Price basis | Currency, tax treatment and whether freight is included |
| Contact | Company name and a named contact |
What improves response
- State the applications the product suits.
- Use real photographs rather than heavily retouched images.
- Give the listing an expiry date and remove it when it lapses.
The more precise the listing, the fewer enquiries you have to answer twice.