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How to Read a Partnership Announcement

Published: Published on Zhilianhai

Find these three things

ElementWhat to look for
ContentJoint development, supply or channel agreement
ExclusivityWhether it is exclusive and whether other partners are barred
TimelineWhether milestones and conditions are stated

Judging the likelihood of delivery

  • A named project or order is a stronger signal than a framework.
  • A framework with no timeline needs continued monitoring.
  • Check whether the two parties have delivered together before.

Framework agreements generally do not constitute a revenue commitment. Avoid over-extrapolating.

Information is provided for initial research. Verify specifications, pricing, policies and standards against the original source before making decisions.

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