Setting a Realistic Asking Price
How to build the number
| Step | Action |
|---|---|
| Find comparables | Recent listings and completed sales |
| Adjust for condition | Hours, service history, completeness |
| Adjust for market | Local demand and comparable availability |
| Allow for negotiation | Expect a discount from asking price |
| Check the floor | The lowest price you would accept |
Practical notes
- An unrealistic asking price stops serious enquiries.
- Completeness is worth more than a fresh coat of paint.
- Time on the market is itself a negotiating signal.
Used equipment prices vary by region and period. Benchmark several listings before setting a figure.